Benefits and Process of Customer Loyalty Program Apps

Any business can be profitable when it sustains its business through only one basic strategy — customer relationship. Being said easily, the fact that forming customer relationships and retaining them is nothing but a straining task irrespective of their brand value. Customers value those businesses who value their relationship with them by providing quality output. So, businesses have to come up with their brand’s customer loyalty app.

That’s why it is important to choose a mobile app development company in India that provides Customer Loyalty Apps services sustaining their profitability and flexibility. The businesses hire Indian app developers for constructing an application with suitable loyalty programs according to the Indian consumers’ psyche.

Customer loyalty programs implemented through app development can provide many benefits not only to businesses but also to customers with gifts and rewards. But, there is also a certain process and cost depending upon every mobile app development service in India.

So, let’s explore more about the loyalty app’s benefits, process, and cost…

Benefits of Customer Loyalty App

Selling the product or services is definitely an important process. But, keeping a grasp on the same customers and gaining customer satisfaction is a tough task since it differs from business to business as the competition grows over time.

Moreover, competitors also come up with new, timely marketing strategies which attract more customers resulting in the diversion of loyal customers to other offers. Hence, the businesses lose both, their valuable members and profit-generating customers.

And since this age is of mobile applications, it has become convenient for businesses to apply their CRM tactics within the direct customer reach. So, they hire Indian app developers to reach the maximum number of customers.

So, these are the benefits provided by customer loyalty apps to businesses for doing more sales revenue.

Gaining and Maintaining Customer Loyalty

Customers are mostly reachable through their mobile phones. So whenever any customer registers themselves during a final purchase, their rewards are stored in the same registered data which sends them a notification.

Trust in the Brand

As customers are notified throughout their purchasing timeline, they are acknowledged about the rewards they can possibly get and the records that particular business has, which gains their trust.

Revenue Generation

Reward and gifting systems occur after collecting certain criteria of the points that are met by the customer through constant purchasing. This attracts them more and hence they keep coming to buy from the business.

‘Crowd Puller’ Strategy

Such strategies are marketed through word-of-mouth, social media, or other means of gaining the attraction of customers. That’s why, nothing is a much better and more successful close strategy than the reward system.

Accessible by the Consumers

As the customer loyalty program app is a common base created for the customers to check their points collection, it is made to be across the devices and hence it can be seen by the customers.

Rewards for Every Purchase

With every purchase, the customer keeps gaining points collectively. And when they reach a certain points criteria for their expensive purchase, they get a reward of a free product or service from the same brand, which makes the customer intrusively keep coming there.

Process of Developing Customer Loyalty App

Tailoring a Loyalty Program App depends upon the type of project and the client’s demand for the type of loyalty offers they plan to execute in that application. It also equally requires the analysis of the competitors’ loyalty programs in the same industry.

The most important aspect of this application is cross-platform integration which can be accessible to all operating systems, as it is accessed by the customers even through web browsers as well. Thus, the business needs to sort out its target requirements.

But, every operating system has different functions and so web browser accessibility varies. Hence, businesses need to hire mobile app developers in India accordingly. If the business is facing difficulty in making its app accessible to iOS users, they need to hire an iOS app developer.

There is a certain process for any Loyalty Program App development as showcased below.

• Building an Interactive Prototype

The initial step of developing a loyalty app is identifying user flows by developing and examining the prototype. And before proceeding with the programming solution, first, it should be tested through some test groups for finding flaws in the program.

• UX/UI Design

Customers feel more related to the app design first. So it should be kept realistic, and modern with relevant features. And most importantly, it should have an advanced user-friendly interface so that the users cannot find difficulty scrolling through the app.

• Constructing an MVP

MVP, also known as Minimal Viable Product, is developed by software engineers and architects via the backend. The developers sit beside to showcase how they convert the prototype into the codes. And they sort the important functions of the app such as payment, location, profiling, etc.

• Developing Platform with Third-Party Integration

Tailor the app with several loyalty programs on various different platforms, which enables access to the customers and exponentially increases the number of customers. Also, an important task of the process is to integrate the existing CRM of the business for getting better records and tracking of your customers.

• App Launch

Finally, after completing of structuring the app, first, test the application and check whether it meets the business’s required goals, compilation with different operating systems and stores, functionality, and other features to find the possible glitches on time.

Costing of Customer Loyalty App Development

Developing this app can vary according to the type of loyalty programs you want to instill and the services you want to provide. It differs from every reward service you want to be developed in the application. But, besides these costs, maintenance cost is a mandatory inclusion cost that should be prioritized.

So before looking at the below-mentioned costs, it is important to know that they can vary for every app development company. Hence, do research on every company’s pricing before hiring any Indian AI developer.

The reward services and its costing is explained below:

Basic Rewards:

It consists of simplistic features such as accounting, point system, analytics, etc. which range from $20,000 to $50,000

Intermediate Rewards:

It has better features than basic rewards such as geography-based rewards, personalized rewards, and third party-integration. This ranges from $50,000 and $100,000.

Advanced Rewards:

It has more scalability to the customers with the features like branding, social media integrations, and other features, with a cost of more than $100,000.

To Conclude It…

Nowadays, businesses need to strategize for retaining their customers in this increasing competition in every marketplace. Late implementation of this CRM approach can also lead to losing customers. So, without passing further time, hire a Mobile App Development Company in India.

And to compile it with iOS functions, hiring iPhone app developers would give you better designs and options.